To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

It’s very frustrating for businesses with hosted VoIP (Voice over Internet Protocol) to experience bad call quality. Hosted VoIP is supposed to be more advantageous than traditional phone or on-premises VoIP systems, but many providers still can’t seem to guarantee landline call quality when it comes to voice calls.

Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this -- like keeping them on multiple devices or putting them on external hard drives and memory cards -- these are not very efficient and can also be misplaced.

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.

Because of its cost-effectiveness, VoIP is quickly gaining popularity among SMBs looking to upgrade their phone systems. However, this doesn’t mean you should contact just any VoIP distributor; you need to make sure they are able to meet your business’s requirements.

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what's trending on Twitter that they miss their deadlines.

It’s official. Microsoft is finally letting go of its 10-year-old, often criticized operating system: Windows Vista. From April 11th onwards, the tech company will officially end support for Vista, meaning customers will be deprived of crucial security and software updates.

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more - which one should they invest in? It’s important that the platform is simple, interactive, and touches base with numerous users with every post.

Office 365 Business, Business Premium, Enterprise E1, E3, and E5. Each of these Office 365 plans offer different features and services. Implement the wrong one, and you may end up with a solution that doesn’t fully meet your company’s needs. To help your business select the right Office 365 license, we’ve summarized and listed the different features of each plan.

Besides looking like an early version of Cyclops from The X-Men, what’s with all the hype on virtual reality? How much of a difference can be made by slipping ourselves into a three-dimensional world? For businesses, operating with the same routine day in and day out can be quite monotonous for employees.