When your customers call your support hotline, they want to be connected to a helpful customer service representative, not experience another hassle. But when they get irked by your unprofessional on-hold messaging system, they can get doubly frustrated and become harder to appease.

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.

Aside from overseeing your business’s network security, IT security staff are also adept at fixing personal computers. However, that doesn’t necessarily mean they should. In fact, such occurrences ought to be minimized, if not avoided altogether.

When it comes to Mac devices, data privacy and security should be your #1 priority, not an afterthought. Without implementing sufficient security measures, you’re leaving the door open for cybercriminals to ransack your sensitive data. Keep your bases covered and fortify Mac security with these six tips:

The basics
Let’s start with the basics and head over to the Security & Privacy pane in System Preferences.

This year, the National Oceanic and Atmospheric Administration (NOAA) predicts up to four unusually active hurricanes. With that in mind, there’s no better time to test your disaster recovery (DR) plan. But to avoid data loss and expensive downtime from such catastrophes, there are several things that need to be accounted for.

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a modern business. Web services and platforms that provide automated SEO reports like WordPress, Google and Raven tools tend to oversimplify their advice.

Corporate smartphones and tablets store a significant amount of valuable data. Combine that with their mobile nature and they’re particularly vulnerable to being compromised or stolen. Everyone, including the National Security Agency (NSA), is looking for the next big thing in mobile security, and it might just be virtualization.

Alexa, Amazon’s counterpart to Microsoft’s Cortana and Apple’s Siri, is an intelligent personal assistant that can perform various tasks for its ‘master.’ Based on a recently released patent, the eCommerce company is set to reveal a wireless phone system powered by this artificial intelligence (AI) technology.

Office 365 is a complete cloud solution that allows you to store thousands of files and collaborate on them, too. In addition to its productivity features, Office 365 comes with security and compliance solutions that will help businesses avoid the crushing financial and legal repercussions of data loss.

The feature-packed Windows Creators Update might not have made its way into every PC yet, but Microsoft wasted no time in announcing its successor! The Windows 10 Fall Creators Update was announced at the Build 2017 conference and is expected to hit most Windows 10 PCs (including Windows 10 S devices) by September.